The Ultimate Thoroughbred – BMW 7 series presentation


The BMW Caulfield Cup happened just last weekend. What a day it was – action packed racing combined with stunning outfits and the latest fashion trends. One of the major events of the Spring Racing Carnival in Melbourne and not to be missed. (if you did you can see some impressions here … and lots of the fashion here).

All new 7 series BMW

The major sponsor BMW presented it’s all new 7 series at the Caulfield Cup. A luxury car with all the bells and whistles.

A few guests of Brighton BMW had the chance to preview the feature packed car in the Yarra Valley at Domaine Chandon. The  BMW 7 series definitely impressed – touch and gesture controls,  touchscreen everywhere – remote parking with your key (reminded us a bit of KITT from Knight Rider). Sensory experiences, from massage seats to ambient lighting – a luxury experience by itself. You have to see it yourself. Even when the car is out of your budget (which it will be for most of us) – it’s still interesting to see what new technology is put in these high end cars.

Event photography in Melbourne

We had the chance to photograph this event for Brighton BMW. Guests arrived in style with helicopters by microflite at the vineyard directly from the Melbourne CBD. After some wine tasting in the riddling hall with all it’s beautiful barrels and wine storage guests could take a sneak peek at the new 7 series.

We enjoyed capturing this luxury event in style – very much suited for this car. After living in Munich for some time Andreas was especially excited to photograph an event for a car from his former hometown in Bavaria. 🙂

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Event Photography by